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Mack Black Productions

A Detroit production company making commercials, shorts and features.

The goal: The best proof was already finished: two films, both premiered in Detroit. The site puts them first, then makes it easy for the next client to ask.

The Mack Black Productions site on a laptop and a phone: the name in white over a red tinted film shot of a desert road

Two decisions

  1. The Corridor. Defended. on the Mack Black site: the title, a line about the film and a frame with a play mark

    Watch without leaving

    “The Corridor. Defended.” and “Detroit Boi.” play right on the page. Nobody has to leave the site to see the work.

  2. The Mack Black form opens with what you are making: commercial, product pitch, comedy sketch, short film, feature film, verticals

    Ask, don’t dial

    We kept our client’s number off the site and built a short form instead. It asks what you’re making, then sends the note to Mack Black.

What the build delivers

  • “The Corridor. Defended.” and “Detroit Boi.”, playing on the page
  • A short moving clip on the first screen
  • The reel
  • The award and the press, in one list
  • A contact form that starts with what you’re making

Start yours